Recently, 2 groups of enthusiastic university students from University Tunku Abdul Rahman (UTAR) had the unique opportunity to interview both co-founders of Impact Phoenix PLT, a company renowned for its commitment to Corporate Social Responsibility (CSR). This encounter, part of the students’ Business Study project, provided invaluable insights into how businesses can actively contribute to society while achieving their objectives.

Impact Phoenix PLT is not just a name in the bereavement business landscape; it’s a beacon of hope and change (though a small one..haha). Their dedication to CSR is evident in various initiatives, from environmental sustainability projects to community development programs. During the interview, students learned how the company has implemented innovative strategies to reduce waste and promote green practices, such as using e-materials in their communication, promotional leaflets, electronic distribution materials, and business collaboration tools. These actions exemplify the ripple effect of positive change that can emerge from corporate decisions.

IP co-founders shared a powerful message: “Every great journey begins with a single step.” They emphasized that the “butterfly effect” is a reality in the world of business. A simple act, like a company deciding to support local communities or reduce its carbon footprint, can inspire others to follow suit. This philosophy resonated strongly with the students, who were energized by the idea that their future careers could embody similar values.

The interview not only provided practical knowledge but also ignited a passion for social responsibility among the students. They left with a renewed sense of purpose, understanding that businesses have the power to shape society. As future leaders, they can carry this ethos forward, applying lessons from Impact Phoenix PLT to their own careers.

In conclusion, the collaboration between Impact Phoenix PLT and the university students serves as a reminder that education goes beyond textbooks. It’s about inspiring action and fostering a mindset dedicated to making a difference. As the students venture into their professional lives, they carry with them the belief that small, intentional steps can lead to monumental changes—transforming not only their futures but also the world around them.